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Born into the sign industry; I still remember playing on roof tops and ladders as a toddler. This took a more literal meaning throughout my years before college as I helped my parents with many jobs in between school. At the time I did not want to work with signs all my life, so I went to college concentrating in marketing and business to find something better. That led me to bartending while I was in school trying to find my path. 

Over the years I have seen many new products and techniques in the sign business, but it was as  my parents became more and more into LED lighting and LED Displays that working with them sparked an interest in pursuing this as my career. I was and still am always concerned with better technology, specifically ‘green’ technology.  Since it has always been my intention to get into solar and wind power, and with learning more about LED Lighting, the opportunity to work with my parents has been too good to be true.

I started going to trade shows and on sales calls, learning everything I could while I was bar-tending on the side. After becoming fully involved in the technology offering products from A-Z, I moved on from bar-tending and have been full-time in sales and marketing – But yes – I still know how to make a mean drink.   : )

I am particularly interested in retrofitting existing fixtures with LED lighting. This is a great opportunity for consumers to save money, time, and materials – but more importantly, I enjoy helping my clients lower their carbon footprint. For example, several campuses I have worked with wanted to convert their nostalgic ‘acorn’ lights over to the more energy efficient LED. Many of their ‘Acorn’ lights are very old cast-iron pieces that often serve as a symbol of the ‘era’ when their campus was built. We will take one of their ‘Acorn’ lights and have one of our brilliant engineers come up with a custom tailored simple retrofit. We then gave it back to our client to test and compare. The orders speak for themselves.

This profession is very rewarding when all is said and done. I am happy to be involved and help as many people and companies as I can. If you have any questions or comments, feel free to contact me.

Chaz Freels

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